![]() Yet, the controversy around the $200M Joe Rogan deal has shown that the transition from content hosting to quasi-publishing is not without its own set of risks. ![]() One differentiation strategy that Spotify has pursued in recent years is to differentiate themselves through exclusive non-music content, most notably podcasts. All the major Western platforms – Spotify, Apple Music, Amazon Music, Youtube Music – have adopted an almost identical pricing structure, offering an individual subscription for $9.99/month, a family/household subscription for $14.99/month (Spotify: $15.99/month) and a student subscription for $4.99/month (Amazon: $0.99/month). This is also reflected in the uniform pricing across platforms. Most major artists and record labels are available on all streaming platforms which makes it hard for any platform to differentiate itself from its competitors. On the other hand, music streaming is at risk of becoming a commodity product. Global music streaming subscription market, Q2 2021. Yet, the unexpected king of the hill remains the comparatively small Swedish company Spotify, doubling the market share of their closest competitors. No wonder that all global tech giants have by now launched an offering to get a piece of that pie. According to MIDiA’s annual music subscriber market shares report the number of subscribers grew by 109.5 million (26%) between Q2/2020 and Q2/2021 bringing the total number to an impressive 523.9 million of global subscribers. Patagonia doesn’t use the word ‘sustainable.The global market for music streaming services is still growing strongly.How a risky bet on the Shiba Inu coin made this warehouse manager a millionaire.From Delta to Southwest, the airlines in the best-and worst-shape going into a chaotic holiday season.More must-read business news and analysis from Fortune: That means, being able to ask the device to let you know when the dog is barking, he explained-or when your kids are playing video games for too long. Getting there means the device needs to offer “self-serve” artificial intelligence, allowing users, not just developers, to guide the device’s learning, he said. That transparency “is still super important in building that trust with the A.I.”Īmazon’s vision for Alexa is to be ambient artificial intelligence, “which is there when you need it and recedes into the background when you don’t,” he said. If a user tells Alexa that they are vegetarian, “then Alexa will be very explicit in terms of I’m going to use your food choice for when I recommend restaurants to you,” Prasad said. That combination of explicit and implicit preference learning is the best way to further personalize user experiences with tech like Alexa, he said. “You can say, ‘I’m a vegetarian’ or ‘I’m a Red Sox fan,’ and that lets Alexa decide how to personalize the experience for you,” said Rohit Prasad, a senior vice president at Amazon and head scientist for Alexa artificial intelligence, who also spoke at the event. The company is launching a new capability that allows users to explicitly tell Alexa to learn certain preferences. “This is basically the user and the machine learning hand-in-hand building the experience,” Sultan said.Īmazon is likewise working to enable users to help teach Alexa, the virtual assistant it introduced seven years ago. When a user taps the Enhance button, the platform weaves in up to 30 songs tailored to dovetail with the user’s own playlist. Spotify is doing that with its Enhance playlist feature, which rolled out in early September. Personalizing user experiences are increasingly happening in real time. “For any given song, if we know it is in 1 million playlists called ‘happy,’ another million called, you know, ‘a rainy Sunday,’ we’re able to understand the emotion of the content of the song, as well as the emotional state of the user when they’re listening to it,” Sultan said. “When are adding songs to their playlists, they are calling it ‘My Happy Rock Songs,’ ‘My Happy Jams,’ ‘My Sad Ballads,’ my this or that,” he said.
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